Did you know...you can do county level comparisons?

There's a really easy way to select credit unions by county when building Peer Groups. (If you already know how to do this, Kudos! But keep reading--or at least skip to the end of this post for a special offer the Peer team said I could extend to see who was paying attention to this blog!)

So, say you are hosting a webinar on the Allowance for Loan Losses (theoretically). You want to make a point about how some counties are hit harder than others, and you decide to pick on Riverside County (theoretically). To prove your point, you want to show Riverside County CUs vs the State of California. Simply go to Peer Groups-->New-->Custom Build.

Click on the Geography tab, and select "Clear All" on the map to deselect all states.

Then, (and here's the little-known secret) double-click on the state of California. Voila! A county map. Click on Riverside county (ok, you need a magnifying glass to read the county names, but I'm guessing that if you are drilling down to the county level, you know generally where they are in the state. If not, select from the alpha list on the right). Done. Save the Peer Group. Make it your primary and add another custom peer group (the entire state). Run some analysis. Prove (or disprove) your point.

Ok, now to the special offer. If this analysis is interesting to you, you might also be interested in Branch Analyzer. BA is part of Callahan's online software tool CUAnalyzer and contains data on the nation's 100,000+ bank and credit union branches (no, that's not a typo). It is crazy useful in analyzing branch level performance and can help you detect trends and opportunities for credit unions to capture market share.


The screenshot above is just one report from BA. It's too small to read, so here are the fields shown:

Institution Name
Number of Branches at 6/08
Number of Branches at 6/07
Branch change from previous year
Total $ Deposits 6/08
Total $ Deposits 6/07
Deposit change from previous year
12 mo. Dep. Growth
Market Share 6/08
Market Share 6/07
Market Share change from previous year

So, if you're reading this blog and want to get a county analysis (for free), you only have to email me at alix @ creditunions.com. I'll have someone do the legwork for you. You'll look brilliant to your colleagues; I'll prove I have at least 1 follower.